[vc_section el_id=”Lufthansa”][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle”][vc_column width=”1/2″ css=”.vc_custom_1597817944380{padding-left: 100px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text el_class=”promade-luft”]Lufthansa[/vc_column_text][vc_empty_space height=”50px”][vc_column_text]
#FlylufthansatoRussia 2018 –
An engagement campaign with the objective of driving awareness using content strategy
[/vc_column_text][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”18879″ img_size=”full” alignment=”right”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column width=”1/2″ css=”.vc_custom_1597818011420{padding-right: 20px !important;padding-left: 20px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text el_class=”promade-luft”]Lufthansa[/vc_column_text][vc_empty_space height=”50px”][vc_column_text]
#FlylufthansatoRussia 2018 –
An engagement campaign with the objective of driving awareness using content strategy
[/vc_column_text][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”18879″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597682891399{padding-top: 70px !important;padding-right: 350px !important;padding-bottom: 130px !important;padding-left: 100px !important;background-color: #f4f7ff !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]
Brief
[/vc_column_text][vc_column_text el_class=”brief-text”]The brand is seeking the opportunity to tap into the global trend to drive brand awareness, engagement with the primary goal is to drive sales of flight ticket. However, limitations are surrounding the brand which is the lack of localized digital channels and the restriction on non-sponsoring brands to take advantage of the World Cup Campaign.[/vc_column_text][vc_empty_space height=”190px”][vc_column_text]
Approach
[/vc_column_text][vc_column_text el_class=”brief-text”]Run an analysis on campaign trends during the first two weeks of the world cup session to understand how brands (Key sponsors and non-sponsors) are exploiting into the campaign Based on our insights, we develop a content marketing strategy using influencer marketing as a means to drive awareness, engage and sales. The campaign strategy was centered on engaging social media influencers (Lasis, Social Prefect & Bolarinwa) within the following interest point of the target audience comedy, travel & lifestyle and Sports to compete against themselves with the intension of inviting the most engaging fans to win all-expense paid trip from Lufthansa.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597818614021{margin-top: -35px !important;padding-top: 35px !important;padding-right: 20px !important;padding-bottom: 65px !important;padding-left: 20px !important;background-color: #f4f7ff !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]
Brief
[/vc_column_text][vc_column_text el_class=”brief-text”]The brand is seeking the opportunity to tap into the global trend to drive brand awareness, engagement with the primary goal is to drive sales of flight ticket. However, limitations are surrounding the brand which is the lack of localized digital channels and the restriction on non-sponsoring brands to take advantage of the World Cup Campaign.[/vc_column_text][vc_empty_space height=”95px”][vc_column_text]
Approach
[/vc_column_text][vc_column_text el_class=”brief-text”]Run an analysis on campaign trends during the first two weeks of the world cup session to understand how brands (Key sponsors and non-sponsors) are exploiting into the campaign Based on our insights, we develop a content marketing strategy using influencer marketing as a means to drive awareness, engage and sales. The campaign strategy was centered on engaging social media influencers (Lasis, Social Prefect & Bolarinwa) within the following interest point of the target audience comedy, travel & lifestyle and Sports to compete against themselves with the intension of inviting the most engaging fans to win all-expense paid trip from Lufthansa.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597683036720{background-color: #385bce !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][vc_column_text]
Execution
[/vc_column_text][vc_column_text el_class=”brief-text-2″]
The campaign was phased out in three stages;
[/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” gap=”35″ css=”.vc_custom_1597684137320{padding-right: 85px !important;padding-left: 85px !important;}”][vc_column_inner width=”1/3″ css=”.vc_custom_1597684249484{margin-right: 47.5px !important;padding-top: 40px !important;padding-right: 50px !important;padding-bottom: 40px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_column_text el_class=”brief-text”]
Drive awareness using brand’s generated content to initiate support from the Fan to vote on campaign microsite with each influencers’ Vote account recording the traffic source
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1597684259796{margin-left: 47.5px !important;padding-top: 40px !important;padding-right: 50px !important;padding-bottom: 40px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_column_text el_class=”brief-text”]
Drive engagement by allowing influencers to create their content to remain the fans of the need to win.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1597684266067{margin-left: 47.5px !important;padding-top: 40px !important;padding-right: 50px !important;padding-bottom: 40px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_column_text el_class=”brief-text”]
The winner of the contest (Bolariwa – Sports) then engaged his fans to select another winner who is to enjoy the experience with him.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]
Stage 1
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Stage 2
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Stage 3
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”200px”][/vc_column][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”50px”][vc_column_text]
Execution
[/vc_column_text][vc_column_text el_class=”brief-text-2″ css=”.vc_custom_1597818874169{padding-right: 20px !important;padding-left: 20px !important;}”]
The campaign was phased out in three stages;
[/vc_column_text][vc_row_inner css=”.vc_custom_1597819027814{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_inner css=”.vc_custom_1597818928646{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_column_text el_class=”brief-text”]
Drive awareness using brand’s generated content to initiate support from the Fan to vote on campaign microsite with each influencers’ Vote account recording the traffic source
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”10px”][vc_column_text]
Stage 1
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1597819027814{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_inner css=”.vc_custom_1597818928646{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_column_text el_class=”brief-text”]
Drive engagement by allowing influencers to create their content to remain the fans of the need to win.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”10px”][vc_column_text]
Stage 2
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1597819027814{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_inner css=”.vc_custom_1597818928646{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_column_text el_class=”brief-text” css=”.vc_custom_1597819306701{padding-right: 20px !important;padding-left: 20px !important;}”]
The winner of the contest (Bolariwa – Sports) then engaged his fans to select another winner who is to enjoy the experience with him.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”10px”][vc_column_text]
Stage 3
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Result
[/vc_column_text][vc_column_text el_class=”brief-text”]The campaign result generated 1.9k downloaded vouchers, the total reach of 5.1million, and 17.2 million impressions at a frequency of 3.[/vc_column_text][vc_empty_space height=”200px”][vc_single_image image=”18926″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597684676073{padding-right: 350px !important;padding-left: 100px !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][vc_column_text]
Result
[/vc_column_text][vc_column_text el_class=”brief-text”]The campaign result generated 1.9k downloaded vouchers, the total reach of 5.1million, and 17.2 million impressions at a frequency of 3.[/vc_column_text][vc_empty_space height=”400px”][vc_single_image image=”18926″ img_size=”full” alignment=”center”][/vc_column][/vc_row][/vc_section][vc_section el_id=”Spectranet”][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle”][vc_column width=”1/2″ css=”.vc_custom_1597819945516{padding-left: 100px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text el_class=”promade-luft”]Spectranet[/vc_column_text][vc_empty_space height=”50px”][vc_column_text]
Spectranet #Amazingoffer is a digital marketing sales campaign focused on promoting the product and services for Internet subscribers
[/vc_column_text][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”18886″ img_size=”full” alignment=”right”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column width=”1/2″ css=”.vc_custom_1597820029195{padding-right: 20px !important;padding-left: 20px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text el_class=”promade-luft”]Spectranet[/vc_column_text][vc_empty_space height=”50px”][vc_column_text]
Spectranet #Amazingoffer is a digital marketing sales campaign focused on promoting the product and services for Internet subscribers
[/vc_column_text][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”18886″ img_size=”full” alignment=”center”][/vc_column][vc_column offset=”vc_hidden-lg vc_hidden-md” css=”.vc_custom_1597820430310{margin-top: -35px !important;padding-right: 20px !important;padding-left: 20px !important;background-color: #f4f7ff !important;}”][vc_empty_space height=”35px”][vc_column_text]
Brief
[/vc_column_text][vc_column_text el_class=”brief-text”]The brand is seeking for the opportunity to drive and sustain digital awareness, engagement to contribute to the sales with the intension of focusing on advertising and marketing in Lagos. Port- Harcourt, and Ogun[/vc_column_text][vc_empty_space height=”95px”][vc_column_text]
Approach
[/vc_column_text][vc_column_text el_class=”brief-text”]A digital competitive audit was done to understand the industry landscape to develop key insight that guided the brand on the campaign theme ‘Amazing offer’. The digital campaign strategy was centered on sales promotion targeting customers based on digital consumption interest (such as sports, lifestyle, Structured news) and often visited digital channels (Sport and lifestyle websites, Social media channels and search engine, Video platform Youtube)[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597682891399{padding-top: 70px !important;padding-right: 350px !important;padding-bottom: 130px !important;padding-left: 100px !important;background-color: #f4f7ff !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]
Brief
[/vc_column_text][vc_column_text el_class=”brief-text”]The brand is seeking for the opportunity to drive and sustain digital awareness, engagement to contribute to the sales with the intension of focusing on advertising and marketing in Lagos. Port- Harcourt, and Ogun[/vc_column_text][vc_empty_space height=”190px”][vc_column_text]
Approach
[/vc_column_text][vc_column_text el_class=”brief-text”]A digital competitive audit was done to understand the industry landscape to develop key insight that guided the brand on the campaign theme ‘Amazing offer’. The digital campaign strategy was centered on sales promotion targeting customers based on digital consumption interest (such as sports, lifestyle, Structured news) and often visited digital channels (Sport and lifestyle websites, Social media channels and search engine, Video platform Youtube)[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597683036720{background-color: #385bce !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][vc_column_text]
Execution
[/vc_column_text][vc_column_text el_class=”brief-text”]
Our campaign executing was primarily focused on data collection (on the sale enquire webpage and on advertising
platforms using analytic tools) to understand the audience by running A/B testing on the creative deployed and
interest focused digital assets. However, the primary execution method guides the team on the best approach of
remarketing to sustain awareness during the campaign. Supporting Post campaign evaluation was done by analyzing
data gathered which was generated using a survey
[/vc_column_text][vc_empty_space height=”200px”][/vc_column][vc_column css=”.vc_custom_1597820661676{padding-right: 20px !important;padding-left: 20px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”50px”][vc_column_text]
Execution
[/vc_column_text][vc_column_text el_class=”brief-text”]
Our campaign executing was primarily focused on data collection (on the sale enquire webpage and on advertising platforms using analytic tools) to understand the audience by running A/B testing on the creative deployed and interest focused digital assets.
However, the primary execution method guides the team on the best approach of remarketing to sustain awareness during the campaign. Supporting Post campaign evaluation was done by analyzing data gathered which was generated using a survey
[/vc_column_text][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597684676073{padding-right: 350px !important;padding-left: 100px !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][vc_column_text]
Result
[/vc_column_text][vc_column_text el_class=”brief-text”]The campaign was able to generate 250% ROI with a Cost per Reach of N4.75. An estimated 7million naira per month in revenue for the 3 months’ duration of the campaign with a media investment of N2million[/vc_column_text][vc_empty_space height=”200px”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1597821062781{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”50px”][vc_column_text]
Result
[/vc_column_text][vc_column_text el_class=”brief-text”]The campaign was able to generate 250% ROI with a Cost per Reach of N4.75. An estimated 7million naira per month in revenue for the 3 months’ duration of the campaign with a media investment of N2million[/vc_column_text][vc_empty_space height=”200px”][/vc_column][/vc_row][/vc_section]